Multicultural Advertising Strategy
Our clients have gained a competitive edge in the market because of our effective multicultural advertising strategies.
We know our ethnic audience and we craft the best ad strategies that help our clients tap into the growing multicultural demographics.
Creative concept and development
It can be difficult to find a culturally relevant and appealing way to share your message with the ethnic audience. This is where we come in.
From conceptualising the idea, handling production and adapting it into print, digital, radio, TV and OOH advertisements in multiple-languages,
we have got all your multicultural creative and design needs covered.
Copywriting and Transcreation
We never let the message get lost-in-translation. Our experienced copywriters can deftly transcreate or translate the copy into any language
and for any media. Be it Chinese (Traditional and Simplified), Punjabi, Hindi, Urdu, Korean, Filipino or Japanese, you can trust our copywriters to
use the right approach and the right words. Our content writing services range from writing copies for advertisements, brochure, pamphlets,
landing pages for websites, digital media and other marketing materials.
Media Planning and Buying
A strategically planned media buy can ensure the maximum return on your advertising investment. At Captus, our experienced media planners
constantly monitors the vast ethnic media landscape in Canada. We have built strong relationships with media outlet and we don’t shy away from
leveraging those to serve our clients’ interests.
Targeted, compelling and relevant. These are our keywords for digital advertising targeting multicultural audience. Our team stays on-trend with the latest updates in digital media use behaviour by ethnic communities in Canada. Couple this with compelling ads targeting the right audience through the right medium and you’ll have a powerful multicultural digital ad campaign at your service.